Afterpay boosts Hideaway’s basket size by 20%
Offering Afterpay has been “integral” to the success of Gold Coast brand Hideaway.
The Afterpay Advantage
Afterpay helps attract a new generation of customers
Afterpay boosts basket size by 20%
Afterpay drives loyalty
Afterpay helps Hideaway reach new customers
Afterpay is easy to implement
Hideaway Beauty creates perfumes, bath and body products that aim to make customers feel as good as they smell.
With brightly coloured products and playful messaging, the Queensland brand is dedicated to making self care fun, affordable and inclusive.
So, it was a natural fit to offer Afterpay, which enables Hideaway customers to purchase the products they want and pay them off over time. “Afterpay aligns perfectly with our goal of affordable luxury,” says marketing manager Galen Graham.
Not only that, but offering Afterpay delivers business benefits to Hideaway, too, from boosting basket sizes by 20 per cent to attracting new customers.
“Afterpay significantly boosts our average order value, reduces cart abandonment, and attracts new customers who specifically seek out retailers offering flexible payment options,” says Graham.
About Hideaway
Launched in 2016, Hideaway is a pure-play e-commerce business, which sells hundreds of thousands of products annually. The brand recently expanded into New Zealand and has plans to launch in three more countries in 2025.
It has a thriving social media community, with more than 280,000 followers across its channels. The brand is aimed at customers who want unique scents “without the high-end price tag,” says Graham.
Afterpay helps attract a new generation of customers
“We introduced Afterpay to make our products more accessible, especially for younger customers who prefer flexible payments,” says Graham.
His comments echo a recent report*, which revealed that young Australians are increasingly turning to flexible and transparent payment methods such as Buy Now Pay Later, and moving away from credit cards. In fact, two-thirds of Afterpay customers are Gen Z and Millennials.
“Afterpay helps us broaden our customer base,” says Graham. “Afterpay attracts new customers, particularly younger shoppers who value financial flexibility."
Afterpay boosts basket size
Hideaway customers often use Afterpay to purchase bundles or more expensive products such as perfumes. This drives up basket size, says Graham.
He adds, “Afterpay significantly boosts our average order value. The average order value with Afterpay is approximately 20 per cent higher than other payment methods, showing its effectiveness in driving larger purchases.”
Afterpay drives loyalty
Hideaway’s Afterpay customers also spend more frequently than the average customer, says Graham. “Afterpay encourages repeat purchases and loyalty.”
He adds, “The convenience and flexibility of spreading their payments makes it easier [for customers] to indulge in their favourite products or try new fragrances without upfront financial strain.”
Afterpay helps Hideaway reach new customers
Every year, Hideaway receives more than 1700 referrals from Afterpay’s Shop Directory. Graham says, “These referrals are extremely helpful, directly translating to increased visibility, new customer acquisition, and measurable growth in sales.”
Hideaway also regularly takes part in Afterpay Day, usually combining it with an existing promotion such as its birthday sale. Together, this increases sales and enables the brand to reach 195 per cent more customers.
Afterpay is easy to implement
Afterpay is “extremely” easy to use, says Graham. “The seamless integration into our Shopify store allows customers to select Afterpay at checkout easily.”
Overall, he describes Afterpay as “integral” to Hideaway’s growth and customer satisfaction, saying, “We highly recommend it to other brands looking to enhance their customer experience and increase sales.”
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*Why Credit Cards Give Generation Z The Ick, Afterpay, Morning Consult, 2025
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