As Pact’s exclusive Buy Now, Pay Later partner, Afterpay has increased customer spend by driving 15 percent bigger basket sizes.
Pact has always been committed to creating clothing and homewares that aren’t simply stylish, but genuinely sustainable, too. And the well-loved brand doesn’t just claim to care about the planet and the people who make its products, it has the certifications – from organizations like Fair Trade USA and the Global Organic Textile Standard – to prove it.
“Everything we make is certified organic and certified fair trade,” says Pact president and chief financial officer Drew Cook. “We’re very anti-greenwashing. Everything we do is backed by certifications."
"Everything we make is certified organic and certified fair trade."
Pact’s mission is one that resonates with millions of conscious consumers. Since launching in 2009, the brand’s stylish basics have found a home in Whole Foods stores across the country, and they’re also available on Pact’s own thriving e-commerce platform.
“Our consumer wants to do what’s better for themselves and better for the planet. She cares about how she looks but also cares about making conscious choices.”
Offering payment flexibility to meet the demands of the modern-day consumer
Empowering customers with more choice and flexibility was part of the reason that Pact decided to adopt Afterpay in 2020.
“Afterpay gives our customers optionality – whether they want the [ability to make] deferred payments or they just like to be able to manage their finances in a certain way. It’s about us meeting them where they want to be and how they want to shop.”
"Afterpay gives our customers optionality. It's about meeting them where they want to be."
Cook’s comments echo a recent report from Afterpay1, which found that consumers are increasingly moving away from credit cards in favor of alternative payment methods that offer greater transparency and control. Next-generation consumers, such as Millennials and Gen Z, are driving the switch.
Cook adds that offering Afterpay felt like a win-win solution. “It felt like a very low-risk, low-cost way to try and drive some upside.”
Access to more customers and higher spend
Pact has experienced a range of upsides since adopting Afterpay. Today, for example, Pact customers who pay with Afterpay spend 15 percent more on average than those who pay using other methods.
“Afterpay brings us customers we wouldn’t have had otherwise, and they’re more profitable than our average customer because of how much they spend with us."
"Afterpay brings us customers we wouldn’t have had otherwise."
These customers often use Afterpay to purchase higher-value items like clothing sets, leading to bigger baskets and a more profitable shopping experience.
“These are incremental customers who may not buy from us otherwise,” adds Cook.
In fact, half of all Americans will abandon a purchase if a merchant doesn’t accept their preferred payment method.¹ This underscores the importance of offering a range of payment options.
A ‘set and forget’ solution
Implementing Afterpay was “smooth and fast”, says Cook, who adds that the ongoing maintenance and management has been minimal.
“It’s been really easy to use. We really like things we can set and forget because it means they’re working well, and we don’t have to spend a ton of attention on them.”
The simplicity and performance of Afterpay have been so effective that Pact hasn’t considered offering any other Buy Now Pay Later platforms.
Would he recommend it to other businesses? “Yes. We’re happy that we put it in place and it’s an easy decision for us to keep it and continue serving it to our customers.”
“For us, it felt like more of an opportunity cost not to do it!”
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1 Source: Why Credit Cards Give Gen Z The Ick, Morning Consult 2025
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